A QR code placed on a movie poster allows the public to gain immediate access to further content like viewing the trailer of the advertised film; a really cool way of combining traditional print media with virtual marketing efforts. From the users perspective more comprehensive and holistic information is made available, shortening the decision cycle.

We know that the word insidious has negative connotations and beyond its paramilitary effect,  you may be wondering what it has to do with this story...don't fret though; the following QR Code poster example should tie it all nicely together for you:

Woman’s beach volleyball is synonymous with beautiful bottoms. With said bottoms getting much attention and TV coverage it makes sense that advertisers are looking to utilise this posterior platform to market in a new and extremely focused manor. Expect to see QR codes on bikini bottoms soon… or right now if you scroll down:

Vancouver police are using QR barcodes on posters placed in bathroom stalls in nightclubs to supply more information about serial sex offenders. The link the barcode creates provides sketches and more information about offenders  empowering the public to protect themselves. Barcodes - black and white crime fighting heroes!


Scan the barcode below with your phone to see what we are on about (it's that easy)...

Did you know that the lines on barcodes are measured in millionths of an inch - this is called the "mil spec". Do you see now why we get so excited about barcodes and barcode readers!? We used to have a girl in our nursery school class who could read at the age of three. Thirty years down the line, I suspect that even overachiever Donna has not yet developed her reading skills to mil spec levels.